Why multiple Twitter accounts will actually simplify your life and improve your focus.
You like Twitter, but you’re using one account for news, politics, sports, humor, inspiration, and work. You can do better — a lot better. To fully optimize your Twitter experience, you need to create niche accounts. Confused or unconvinced? Here’s the what, how, and why.
What I Mean
What I’m recommending is that you create multiple Twitter accounts — preferably one for every major domain in your personal and professional life. Start with two or three and then consider adding from there. Here’s why.
5 Reasons Why You Need to Niche Down on Twitter
It lets you stay in one headspace at a time.
I’m a teacher. When I want to look for education inspiration, I open my teacher Twitter account. I don’t want to see sports headlines or the latest comments from Donald Trump. I want to read education gold that will continue to inspire and transform my practice. By only following committed educators in this account, I set parameters for the content I see in my feed.
You’ll tweet to an audience who cares.
My sports fan network doesn’t care about the latest big ideas from my teachers’ conference, and my education network doesn’t want to hear about how my favorite team is doing in their big game. Misdirected tweets will only irritate your audience and cost you followers. Instead, add value to your network by tweeting the right content to the right audience.
It supports intentionality on social media.
I have a handful of accounts at the moment, but I’m only checking a few on a regular basis. Other accounts are for occasional amusement and take up little of my attention. Since my Twitter time is limited throughout the day, I want to be able to make thoughtful and discriminatory choices about which content I’m consuming and where I’m engaging.
It facilitates professional networking.
I use my professional and podcasting Twitter accounts to reach out to other educators via direct message. That works very well when I use niche professional accounts that make it very clear who I am and what I’m all about. I suspect that wouldn’t work as well coming from my sporting account.
It’s convenient.
Despite what you might expect, it’s not much of a hassle to flip back and forth between accounts. The Twitter app makes it quick and easy, so don’t let the hassle factor discourage you.
Nothing but Wins
It’s been a few years since I split my Twitter presence, and I absolutely love it for all the reasons listed here. My content, engagement, and feeds have never been richer or more focused.
If you’re looking to get more out of Twitter, it might be time to niche down.
Tim Cavey 